Yahoo! Movies Settles In for Oscars

Yahoo! Movies has its popcorn ready for Sunday’s 83rd Annual Academy Awards, with all of its Oscars content sponsored by Chrysler.

Among Oscars-related initiatives: original video program Road to the Awards, the ability to predict the winners via Facebook on Oscars Pick-Em, and allowing its users to be fashion critics via Who Wore It Best?

Yahoo! said it drew more than 7 million unique visitors to its Golden Globes site, and its Oscars site for the 2010 event attracted more than 11 million.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!