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Yahoo! Shine EIC: Women Want More 1:1 Conversation Online

JENNIFER PULLINGER

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When it comes to the Web, Brandon Holley knows what women want. As editor-in-chief of Yahoo! Shine, she focuses on building community into content and keeping her audience engaged. Ahead of Holley’s Mediabistro Circus presentation on online communities and content, writer Jennifer Pullinger asked her, “What is the future of blogging?”

“As women increasingly become more prolific bloggers, we are watching the ascendance of the power of peer-to-peer content. Blogging fundamentally offers the funneling of mass communication into a 1:1 conversation, which is what women actively want more of. The traditional hierarchy of experts dictating to readers what to wear, buy, read, see has been challenged by the ability of women to reach out to one another and to give and get advice on a mass, local, and niche level — all at the same time.”

Brandon Holley explores “Online Communities and the Content Experience ” in her upcoming presentation at Mediabistro Circus on May 20 in New York.

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