Yahoo Tops Mobile Destinations, Too

At yesterday’s OMMA Mobile conference, the ever-knowledgeable Nic Covey, director of insights at Nielsen Mobile, gave a preview of the company’s new Mobile AdRelevance database, MediaPost reports.

It’s essentially a mobile version of Nielsen Online’s online ad-tracking service AdRelevance. The new service “measures and ranks mobile Web sites based on the number of ad impressions they generate, and it shows the dominant player is the same as the wired Web: Yahoo.”

Covey said that Yahoo Games is the number one mobile destination, followed closely by Yahoo Finance and Yahoo News.

“The No. 1 destination in terms of total mobile Web traffic is Yahoo Mail, followed by Google Search, The Weather Channel, Gmail, MSN Hotmail, and Google Maps,” according to the report. Lots of good data in this one, so check out the full report.

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