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Very Demure, Very Mindful: TikTok Reveals Its Top Trends of 2024

Year in Review


TikTok shared the year’s most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday’s release of Year on TikTok 2024.


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Ravineo’s AI Tech Finds that 80% of Influencers Don’t Disclose Brand Deals

The Influencer Analytics module gives brands a clear view of undeclared collaborations and their real impact.

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Bluesky Is Having a Moment, But Most Brands Aren’t Ready to Jump In Yet

Platforms

Brands like Duolingo, Hulu, and Netflix are organically posting on Bluesky

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Longtime Twitter Exec Matthew Derella to Lead LinkedIn Marketing Solutions

B2B

Penry Price is stepping down from his longtime role as vice president of LinkedIn Marketing Solutions, with longtime Twitter veteran Matthew Derella joining the professional network to succeed Price.

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AI Influencers Can Now Rep Your Brand. Should They?

Voice

Consumers distrust virtual characters they know are preprogrammed yet pretend to have a mind of their own.

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Our Brand Crashed the Timothée Chalamet Look-alike Competition. Here’s What We Learned

Voice

Marketers love to be perfectionists—this is your sign to stop overthinking it.

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Harris’ Bold Marketing Tactics in 2024

Voice

@KamalaHQ is proof that they get Gen Z.

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The Bold Marketing Tactics Behind Trump’s Return

Voice

Twitch, Logan Paul, and a surprise endorsement.

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Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media

Mediaweek

The entreprenaur highlights the shift from traditional media to organic social media, where creative content now drives reach and consumer insights.

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Resume Rewind: Brendan Gahan Reveals What Made Him Choose LinkedIn as the Focus for His Influencer Agency 

Creator Economy

Brendan Gahan, CEO and cofounder of Creator Authority, is featured in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom.

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Snapchat Begins Testing 2 New Ad Placements

Chat & Messaging

Snap said Tuesday that it began testing two new placements for ads on the Snapchat platform: Sponsored Snaps and Promoted Places on Snap Map.

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To Help Buyers Increase ROI, TikTok Debuts AI-Powered Smart+ Performance Tools

Advertising Week

TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.

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3 Ways Brands Can Build Trust Through Authentic Creator Partnerships

Brandweek

How top brands partner with authentic influencers for meaningful engagement and impactful campaigns.

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Meta Extends Business AI Chatbots to Ads and Brings Back Celebrities to Voice its AI

AI News

The biggest news for advertisers on day one of Meta Connect 2024 was the expansion of Meta’s business AI chatbots to brands running click-to-message ads in English on messaging apps [...]

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TikTok Gives Brands More Control Over Ads in Its Search Results

Social Media

Advertisers have far more control over how and where ads in TikTok’s search results appear with Tuesday’s rollout of Search Ads Campaign, giving them the opportunity to connect with high-intent [...]

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Social Media Managers Don’t Need Your Algorithm Hacks

Voice

They need more understanding and validation.