Social media has become a cornerstone of effective marketing strategy. Within five years, social media is expected to comprise, on average, 22% of overall marketing budgets. This year Youtube reached more 18-34 year olds than any cable network, vine sharing dropped on Twitter by almost 40% the day Instagram video launched, and “selfie” was dubbed word of the year. Check out the infographic below for more details and let us know in the comments what social media 2013 has meant for you and your business.

*courtesy of UK Infographic Design & Promotion Agency, Infographic Promotion

*image credit: sevendesignavenue