Yelp is perhaps best known for bar and eatery reviews, but shopping is the dominant category on the site, leading the company to consider supporting e-commerce on its side, CEO Jeremy Stoppelman said in a presentation at the LeWeb conference in London today.
“We have a toe in the water, but I see a lot of potential there. We have all these people who are essentially shopping for something online that they’ll buy offline but they’re not closing the transaction,” Stoppelman said.
Yelp has moved closer to that goal with an integration by allowing users to make reservations on the site, through a OpenTable integration that launched three years ago. Stoppelman indicated that Yelp wouldn’t try to replicate OpenTable but is considering supporting purchases.
Stoppelman said Yelp was expecting to launch new products within a matter of weeks. But he also indicated that Yelp continues to focus on improving its mobile apps and its international expansion.