Yelp Introduces Emoji-Based Searches

yelp emojiWe can blame Twitter’s latest desktop support for the new trend in emojis, or, those small, mobile symbols representing words, thoughts, and emotions. Now, anyone can use emojis to search for business on Yelp’s mobile app. Of course, we do have to ask ourselves – were many people using emojis to write Yelp reviews?

Earlier this year, emojis became controversial for their lack of racial diversity, prompting an African Telecom company to create their own for people of color. Even more fascinating is the fact that Japanese messaging company Line, is able to sell emoji stickers to its customers at a rate of $10 million every month and growing. There’s obviously something there worth capitalizing on, but we’re not sure if
Yelp searches are that lucrative.

 

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!