Yelp’s Hidden Augmented Reality Feature: Ready for the Blue Pill?

ReadWriteWeb let everyone know about a Augmented Reality iPhone app actually useful in the U.S. (vs. restricted to the Paris Metro Subway system)…

Yelp Brings First US Augmented Reality App to iPhone Store

The “what’s new” section of the application description for…

Yelp 3.0.0

…doesn’t say anything about augmented reality or shaking the iPhone three times with Yelp running to get the augmented reality monocle running. As you can see in Steve Garfield‘s YouTube video, it apparently takes a bit of luck to get the hidden augemented reality feature up and running.

With augmented reality apps reasonbly well-established for Android and on its way to the iPhone, can the world of the Matrix be far behind???

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.