You Launched the Company, Now Wear the T-Shirt

Business around Silicon Valley is booming biggert than ever. And in a bid to make fun of the rapidly growing startup scene, clothing designer Gemma Aguiar launched Startup Apparel, a company that sells goofy t-shirts aimed at the entrepreneurial set.

Aguiar is no stranger to startups. Spurred on by friends such as Chris McCann, co-founder of Startup Digest, she started Design Like Whoa!, a custom printing business back in December. After seeing all the startup activity around her, she thought “I can make shirts out of this and it would be really funny.”

With slogans such as the hash tag-infused “It’s All About the #startuplife,” and “Will Work for Equity,” they aren’t for everybody. But for the jeans and t-shirt entrepreneurs in the San Francisco Bay Area, we think they fit just fine.

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