Much like Klout, Kred is a social scoring system designed to track a person’s activity on social media sites to find out how influential they are. But this Klout competitor was designed to be “open, transparent and honest,” said PeopleBrowsr CEO Andrew Grill in a phone interview with Social Times.
PeopleBrowsr, Kred’s parent company, has been using Twitter’s firehose since 2008 to track the 8 to 10,000 tweets per second that flow through it from users all over the world. Kred sifts through your Twitter feed to see which of your followers are the most influential and willing to share. The site launched in 2011 and according to Grill, is closing in on one million users.
Kred measures two things: Influence and Outreach.
1. “Influence is the story of 2012,” said Grill. It has to do with how other people respond to your activity on Twitter. Your score is normalized on a scale between 1 and 1,000 – with a maximum score of 1,000 – that’s determined by how often you post on a particular subject; the number of people who follow you or your lists; how often people reply to or retweet your content; and how influential your followers are. You get more points if the people you influence also have high Kred scores.
Celebrities, trusted news organizations and other experts in their field tend to have higher influence scores. If you tweet about Lady Gaga and your friends retweet your posts, great. If Lady Gaga follows you and retweets your posts, your score is going to be higher. If you are Lady Gaga, your score is a perfect 1,000. Well done.
2. Outreach refers to the way you respond to other people’s activity on Twitter. The score is based on levels instead of points, with ten being the highest level. You move up a level as you retweet or reply to posts and follow other people or lists. This is number is valuable to marketers, explained Grill, because it determines who is most likely to respond to a post and share the information with their friends.
A celebrity might be highly influential, with a lot of followers who hang on his or her every word. But this same person might have a low outreach score because a celebrity less likely to respond to a tweet from someone else. Browsing through the various Twitter handles that popped up on the site, the people who had Outreach scores of 8 or higher tended to be people who weren’t famous.
Community is another factor in understanding your score. ”It’s not all about your own score,” said Grill, “it’s about what you’re looking to get out of a certain community.” Communities are groups of people matched by things like interests or affiliations. The feature “is really about finding the local rockstars,” said Grill.
You an boost your Kred in this arena with real-world credibility like your job title or your education level. There’s a place to upload evidence of your credentials, like a diploma or a membership card. Kred will determine how many points it’s worth and get back to you. Right now Barack Obama is worth 500,000 extra points for being President of the United States.
Kred provides all other information about users using bio data, hashtags and keywords that are already visible to the public. There are privacy controls on the site, so if you don’t want someone to know your score or see your activity, just click the radio dial in the audience selector.
Kred’s scores are also transparent, meaning that you can look at each tweet, retweet, reply or mention in your feed and see how many points it was worth.
The scores are cumulative, so your Kred score won’t go down, even if you go on vacation for a week and stop tweeting. The points just keep adding up until you reach the maximum score.
Kred operates on a freemium business model. Anyone can check their own Kred score for free, but if you want regular updates on your company or data on a specific community, there are a couple of products you can try. There’s the Kred API, which integrates Kred into an existing application to track its influence and the Kredentials API, which draws a complete picture of any Twitter handle from 1,000 days of data.
Some brands will reach out to individual people with high outreach scores with incentives to spread the word about their products. Grill says that because these are people who aren’t normally bombarded with marketing pitches, they are usually flattered.
Twitter doesn’t provide a complete picture of any one person or company, but for businesses that thrive online, it can be a powerful tool. And marketing communications director Shawn Roberts said that LinkedIn, Facebook and other sharing sources are coming soon.
Image by Qiun via Shutterstock
[Editor's Note: We changed the title because our title turned out to be the exact same as the one on TechCrunch... it's pretty hard to resist asking whether someone "has Kred" or not!]