Over the past couple of years I’ve had the opportunity to talk to some very successful YouTubers and to ask them about what advice they would offer to video creators looking to follow in their footsteps. Their advice usually falls into the same categories—sticking to a schedule, asking people to subscribe/like/comment and more. In a recent video, YouTuber Charlie McDonnell, aka Charlieissocoollike, trashes this advice and more.
In a two-part video rant, McDonnell delves into seven of his personal YouTube rules. Some of these rules make a lot of sense. For instance, McDonnell talks about how important it is to make sure that the title and thumbnail on a video are “a good representation of what the video is actually about.” He also talks about how important it is to love what you’re doing, saying that he makes things as fun as possible for himself so he won’t get bored. However, what struck me was that at least a couple of his “YouTube Rules” were the exact opposite of what other successful YouTubers recommend.
Before continuing, check out McDonnell’s videos below. At the end of Part 1 you’ll see an annotation that you can click to watch Part 2.
McDonnell starts his list by saying, “I don’t ever tell people to like, comment, subscribe—any of that stuff—unless I actually have a decent reason to.” McDonnell describes doing this as a “waste of time” because if a viewer likes a video or wants to comment or subscribe, they’ll do so without your asking them to. I have to disagree on this point. From my own personal experience, viewers are a lot more likely to take action if you ask them to. I never used to put annotations asking people to subscribe on my personal videos or on the videos on the Social Times YouTube channel and, as a result, almost no one subscribed. As soon as I started adding simple ‘Subscribe’ annotations people started subscribing.
McDonnell also disagrees with the idea of having a schedule for your YouTube videos. He points out that YouTube suggests that creators “have a strict schedule” and upload videos consistently on the same days every week. However, McDonnell says that, “Personally, I’ve always found that in the past if I tried to stick to any kind of schedule then it just piles on the pressure and, if anything, just makes me feel less creative.” However, he does point out that “having the right kind of schedule can also help to encourage creativity.” He says that a schedule should be for your own benefit, rather than the benefit of getting more hits.
After reading Fruzsina Eördögh’s post about Charlie McDonnell’s video on The Daily Dot, YouTuber TheWillofDC struck back with his own ‘Rant on YouTube RULES!’ TheWillofDC goes through McDonnell’s seven “rules” one by one, agreeing with some and disagreeing with others. Check out his video below and let us know what you think. What’s your take on Charlieissocoollike’s rules? Which ones do you agree with? Which do you disagree with?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.