Back in June, Ryan Nugent from the YouTube Next Up Lab revealed that YouTube was working on a new initiative—a document chock full of tips to help partners build their audiences, optimize discovery and maximize their overall YouTube success. This week the YouTube Creator Playbook has gone live. The playbook is a 70-page guide packed with important tips, best practices and strategies to help you build your audience on YouTube. It’s free to download and is an amazing resource for YouTubers of all shapes and forms.
The YouTube Creator Playbook covers programming and producing, publishing and optimization and community and social media, focusing in on such areas as metadata, annotations, blogger outreach and more. YouTube explains more about the playbook in their introduction:
“We’re excited to provide our partners with a new resource that compiles important tips, best practices, and strategies that will help you build your audience on YouTube. We hope you find the information helpful to your creative process and that we can help you take your channel to the next level.”
They point out that, “There are no rules to making great content.” Therefore, the Creator Playbook should be seen as a guide and not a guarantee. That being said, if you are creative and apply the playbook to your own channel as best you can then it will definitely help you to grow your fan base and YouTube success on the whole.
Click here to download the YouTube Creator Playbook, or check out the embedded version below. Will you be using this amazing new resource to learn how to build your audience and increase your YouTube success?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.