Psy? Who’s that? Almost as quickly as the K-Pop star rose to fame, it seems that the world has forgotten all about Psy and his massive YouTube hit, Gangnam Style. Although the video currently stands at almost 1.5 billion views on YouTube, the song is no longer heard on the radio, at parties, or in parodies and new YouTube integration in Google Trends reveals that Gangnam Style really is dying. That’s news that certainly doesn’t call for an “Oppa!”
Kevin Allocca announced yesterday on the YouTube Trends blog that YouTube searches are now on Google Trends. “Google Trends enables you to take popular search queries and explore traffic patterns over time and geography. Now we’ve added YouTube search data going back to 2008, making it another great tool to look at video trends. Visit Google Trends and enter any search you’d like and then, on the left, choose ‘limit to’ for YouTube. You can slice by region or category as well.”
Just a few months ago, Allocca’s announcement would certainly have focused on Gangnam Style. However, his post uses yelling goats and the Harlem Shake as primary examples, and even gives a shout out to Rebecca Black’s Friday (which you can see, in the screenshot below, always sees a spike in interest on Fridays), but Psy is nowhere to be found.
The sad truth is that Psy’s ‘Gangnam Style’ is a less than uplifting example of the new YouTube Search in Google Trends because it proves that the massive hit, which once reigned YouTube supreme, has fallen from glory.
As you can see from the screenshot below, Gangnam Style hit its peak interest in October 2012 and it’s been all downhill from there. Even Psy’s mega milestone of 1 billion views occurred when fans were already beginning to lose interest.
Psy announced earlier this month that he’ll be releasing a follow-up to ‘Gangnam Style’ next month, on April 13, celebrated with a huge concert in Seoul. But will the new hit be enough to bring the singer back into the trending limelight? We’ll have to check in using Google Trends new YouTube Search feature in about a month to find out!
Megan O’Neill is the resident web video expert here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.