YouTube Improves ‘Shoppable’ Video Ads

YouTube has made changes to its video advertisements that make it easier for consumers to click on an ad and buy a product, AdAge reports. Juicy Couture and fashion site Asos have both rolled out new videos that feature the new ads.

In the first few seconds of Juicy’s ad, a subtle, floating box appears over a beautiful sunbather to label what she’s wearing. Clicking on the box opens a new page, where viewers can buy the model’s bandeau top, bikini bottom, or pave toggle wrap bracelet on Juicy’s website.

Asos’ ad shows Ellie Goulding singing “Only You,” with boxes that lead to a curated list of party clothes.

These ads improve on previous efforts to make YouTube ads more shoppable. “To date [shoppable video] has been pretty choppy,” Lisa Green, head of industry apparel at Google told AdAge. “It exists, but we haven’t seen a strong technology behind them. It’s not the best user experience.”

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!