YouTube Introduces A Logoless Player

Most people automatically recognize embedded YouTube videos by the YouTube logo that is permanently etched in the lower right hand corner of the player.  But according to a recent post on the YouTube blog, the branded YouTube player has now become optional.  That’s right—YouTube has introduced a logoless player so you can embed YouTube videos on your blog without any branding.

The announcement came earlier this week.  Kevin Wilson, a software engineer at YouTube writes, “Many of you have asked us for a version of the YouTube player without a YouTube logo, so the video plays without any branding nearby.”  If you want to embed a YouTube video on your blog or website without the logo, you just have to make a simple tweak to the embed code.  Just add the following code to the end of the video URL in the embed code and the player will be embedded without the YouTube logo in the control bar:

?modestbranding=1

YouTube hasn’t done away with their branding entirely.  You’ll still notice a small ‘YouTube’ label in the upper right corner next to the video title when you hover over the player with your mouse.  But the branding is certainly a lot less obvious and I think a lot sites may start using this logoless player when embedding their own professional branded content.

Check out the embedded video below, of everyone’s favorite kitten riding a turtle, to see how the new logoless player looks.  We’ve embedded the regular player below as well so you can note the difference.  What do you think of the new logoless player?  Let us know in the comments below.

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

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