Continuing its quest to upgrade the quality of videos it offers, YouTube on Monday announced a deal with Univision that would make much of the Spanish-language television network’s content available on the video sharing site.
Here’s this morning’s announcement from YouTube’s Biz Blog:
Univision, the most-watched Spanish-language broadcast network in the U.S., is bringing a hefty stable of short- and long-form programming to YouTube, marking the first time any Univision programming is available on the Web outside of its own properties. This should be a boon to YouTube’s Hispanic audience, which has grown 80% in the last year.
It’s also one of YouTube’s most comprehensive partnerships for full-length content to date. Expect to see programs from Univision’s three networks — Univision, TeleFutura and Galavision — as well as unique footage from celebrity interviews and special events. In addition, Univision will be using our Content ID technology to track user engagement and monetize Univision content uploaded by YouTube users. Univision’s content will be up on our site in the coming months so stay tuned.
The New York Times‘s Bits blog noted one glaring omission:
The agreement, however, does not include content from Televisa, a Mexican media company that owns rights to some of the most popular telenovelas and serialized dramas that air on Univision.
Terms of the agreement weren’t disclosed, though the Times reports that “YouTube said the two companies would share revenue generated through advertising.”
