When YouTube launched their new design back in December 2011, including a new homepage and new channel design, the YouTube community had their reservations (after all, in general people don’t love change). But now that the new design has been out for a few months and users are getting used to the new look, YouTube has released some statistics that show that the new YouTube not only looks nice, but it’s also effective.
The YouTube team announced yesterday that since the new design launched in December, “daily unique visits to channels have increased by 60 percent” and “daily net subscriptions are up 50 percent.” Not too shabby, eh?
Along with this news came the announcement that yesterday the new channel design went live for everyone. If you hadn’t updated your channel yet on your own, YouTube has now done it for you, so don’t be surprised if you head over to your channel today and things are looking a bit different. You’ll have a little bit of setting up to do, as you now have four channel template options to choose from. We’ve put together a helpful guide to help you get set up with your new YouTube channel design.
The YouTube team also pointed out some new features that have been added to the channel design since it was updated in December:
- A Featured tab has been added to let users display feature content more prominently
- Favorites have become more accessible and are now a customizable part of your channel
- You can now link to your +Page or Google+ Profile directly from your YouTube channel
Have you set up your new YouTube channel yet? Have you noticed a boost in channel visits or subscribers since the new design went live?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.