Back in February, YouTube announced their latest channel redesign—the YouTube One Channel. The design, which feels similar to a Google+ profile page, featuring a banner at the top of the page and spot for a trailer video for visitors that have not yet subscribed to your channel, was in limited beta but now it’s available to everyone on YouTube.
YouTube product manager Jeb Havens writes on the YouTube Creators blog, “The main focus of this update is to make your new channel look great on browsers across all screens and devices. It will also help you convert more visitors into subscribers with a slot for a channel trailer, and you can customize how you organize your videos and playlists so it fits your programming strategy.”
Check out the video below to find out more about the YouTube One Channel. The video features some of the most popular YouTubers talking about why they think the new design is great. Usually when the site rolls out a new design there is a huge backlash from users, so perhaps seeing some of the YouTubers that they look up to talking about the perks of the new design will cut down on this.
YouTube isn’t forcing the new channel on everyone just yet, but if you want to start using it you can. To switch over to the new YouTube One Channel design, just head over to www.youtube.com/onechannel, scroll down to the bottom of the page and click the ‘Get started’ button. For tips on setting up and optimizing your channel, visit YouTube’s Channel Optimization resource, as well as the YouTube Creator Playbook.
Have you switched over to the YouTube One Channel yet? Let us know what you think in the comments below.
Megan O’Neill is the resident web video expert here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.