YouTube Reportedly Launching Subscription-Based Channels This Week

As early as this week, around 50 YouTube channels will live behind a subscription paywall, according to the Financial Times.

“Cable and satellite channels, which traditionally rely on a dual revenue stream model, are eyeing YouTube’s subscription service to generate revenue from older shows and new programming, according to another person familiar with the project,” wrote Matthew Garrahan and Andrew Edgecliffe-Johnson in their report for the Financial Times.

So far, the names of the channels have not been revealed.

AdAge had reported in January that YouTube was reaching out to existing partners to create new paid channels in an effort to compete with traditional television. These were expected to launch this spring.

This report estimated that the channels would cost between $1 and $5 per month or be available on a pay-per-view basis for things like live events; Financial Times said today that subscription packages would start at $1.99 per month.


YouTube did not immediately respond to our request for comment, but has told the Financial Times that although the company is looking into a subscription platform, it currently has nothing to announce.


Update: The YouTube spokesperson who responded to our query repeated what they had previously told Financial Times: “We have nothing to announce at this time, but we’re looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our partners with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.”

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