YouTube Testing LOL, OMG, WTF & FAIL Buttons

This morning an interesting post went up on the Google Operating System unofficial Google news blog.  The post announced that YouTube was testing a new feature—YouTube Reactions.  The post features screenshots of the new feature, which apparently lets YouTube users click reaction buttons to decide whether a video is LOL, OMG, EPIC, CUTE, WTF or FAIL.

When I read the post this morning it sounded a little bit too awesome to be true and I wanted to reach out to YouTube to make sure that this wasn’t a late April Fool’s joke.  It’s no joke.  Jacques Herbert of Global Communications & Public Affairs at YouTube told me, “These video reaction tags are part of a test we’re doing on a small group of our users.  The goal is to take frequently used expressions from our comments system and make them into tags to users can express themselves with just a click of the button.  Depending on how the test goes, we’ll consider rolling the feature out to more users.”

Of course, YouTube isn’t the first site to let users click tags like the LOL and WTF button to rate content.  Funny or Die lets users click ‘Funny’ or ‘Die’ on their videos, and, as the Google Systems Blog points out, Bloggers also offers a similar feature that lets blog authors edit the list of reactions.

What’s your take on this new feature?  I think it’s pretty EPIC and I hope it becomes a norm on YouTube!

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

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