This afternoon at VidCon, YouTube previewed a new feature called Top Fans that sounds like it’s going to revolutionize the way that YouTube creators engage with their fans. The feature will make it easier for creators to engage with their most influential and engaged fans, as well as glean demographics about these fans to aid in potential collaborations and beyond.
In a panel called Kissing Babies and Couch Potatoes: Lessons from Politicians and TV to Drive Your Watch Time, YouTube Product Manager Sherry Listgarten previewed the new feature, which will be revealed in more detail later today during the YouTube Keynote at VidCon Industry day.
We’ll update with more information after the keynote, but what we’ve gleaned so far is as follows:
- A Top Fans dashboard will exist as a new page inside the Video Manager
- Creators will be able to view a feed of the latest activity from the most-engaged and influential fans instead of having to wade through hundreds or thousands of comments
- Creators will be able to sent out exclusive postings only to top fans
- When Google Plus is connected to a creator’s YouTube channel and they’ve created a circle of top fans, they will be able to view demographic details about these top fans
Listgarten said, “We think there’s a lot of potential here. It’s very early days, but we’re really excited.”
We’ll update with more information today after the keynote!