Zagat Launches Mobile Web Site

Zagat Survey has always had a fairly comprehensive mobile portfolio, with a smartphone application called Zagat To Go, the ability to access it from some GPS navigation systems, and more recently, the touch screens available in some New York City cabs.

Now they’re extending it with the new ZAGAT.MOBI web site, which anyone can access from just about any cell phone. Unfortunately, you have to be a Zagat subscriber to get ratings or reviews this way. Otherwise the site will only tell you addresses and phone numbers, which you could get from anywhere.

Access the new site by keying in zagat.mobi in your phone’s browser.

Advertising-Supported Mobile Website Brings Free Zagat Survey Content to Mobile Phones [Zagat Survey]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.