Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Zinio CMO Jeanniey Mullen Leaves to Start Her Own Agency

Jeanniey Mullen, the chief marketing officer of digital magazine platform Zinio, is striking out on her own and launching a new agency called YellowBean LLC. She shared the news with her LinkedIn network yesterday afternoon explaining the name of her company comes from a combination of a pair of boots, her nickname and her focus on growth, “The yellow bean is one of the fastest growing plants,” she wrote.

“YB will be working with companies from start up to Fortune 50, who need help building their brand awareness, presence. and driving large scale growth through innovation, partnerships, and other tricks in our toolkit,” Mullen continued. “We will also have a special research and public speaking team to help inspire and innovate others.”

We spoke to Mullen about her favorite app for our What’s Your Favorite App? column this past spring.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!