Jeanniey Mullen, the chief marketing officer of digital magazine platform Zinio, is striking out on her own and launching a new agency called YellowBean LLC. She shared the news with her LinkedIn network yesterday afternoon explaining the name of her company comes from a combination of a pair of boots, her nickname and her focus on growth, “The yellow bean is one of the fastest growing plants,” she wrote.

“YB will be working with companies from start up to Fortune 50, who need help building their brand awareness, presence. and driving large scale growth through innovation, partnerships, and other tricks in our toolkit,” Mullen continued. “We will also have a special research and public speaking team to help inspire and innovate others.”

We spoke to Mullen about her favorite app for our What’s Your Favorite App? column this past spring.