Electronic publisher Zinio is donning its finest duds for Fashion Week, teaming up with M•A•C & MILK and Shopbop to give the public a behind-the-runway look at the events.

Fashion insiders can email photos of castings, fittings, front-row views, and post-event dinners to live@milkmade.com, and M•A•C & MILK editors will curate those photos and tag them, providing real-time coverage on the Fashion Week Live site.

Fashion Week Live will also host a Zinio banner that will offer fashion fans the opportunity to read three free issues of 10 fashion magazines via the electronic publisher.