Zinio Releases VIVmag for iPad

All-digital luxury title VIVmag released its free app for the iPad, powered by Zinio‘s UNITY platform and containing features such as in-line videos, mix-and-match elements, quizzes, and one-click shopping via interactive ads.

VIVmag is also available via PCs and for the iPhone. Users who download the VIVmag app for iPad will receive a 20 percent discount off the regular VIVmag annual membership access fee of $30, which includes six full issues, full access to the last issue, and free access to highlights from the past three issues.

Editor-in-chief Anne M. Russell said:

VIVmag has been defining the new standard for women’s magazines for the past five years. The VIVmag woman doesn’t just read content she enjoys — she lives the content that helps define who she is as a woman. Forging onto the iPad with a stand-alone app enables those VIVmag fans who rely on us to help create a balanced lifestyle to enjoy access anywhere they go, at any time, on their iPads.

Zinio and VIVmag global executive vice president and chief marketing officer Jeanniey Mullen added:

Since the launch of the iPad, consumers have fallen into one of two camps: Content fans tend to prefer to buy and read all of their magazines through the aggregated Zinio app for iPad. It’s simple to access and fun to use. Meanwhile, brand fans typically opt to also download a branded app to have a one-on-one relationship with a specific publication. At Zinio, we believe readers should have the freedom to choose, without any penalties for cross-platform purchasing.

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