Social Media Has Become More Hostile to Women
We know this can feel overwhelming. But we believe in the collective power of community, the very thing these platforms were built on.
Can Elon Musk Bend Marketers to His Will?
The irony is that Musk doesn’t really want to be in the advertising business in the first place.
There’s a Creative Revolution at the Heart of #HillmanTok
The future of social media belongs to those who can create, educate, and build community in real time.
TikTok Launches Automotive Ads Even as Its Future In the US Remains Uncertain
TikTok’s uncertain future isn’t stopping it from rolling out new ad products off the assembly line, as the platform unveiled Automotive Ads Wednesday.
Happy Birthday to You(Tube)
Its raison d'être is giving others a spotlight and a voice—YouTube demonstrates the power of putting partners first.
AI Licensing Deals With Google and OpenAI Make Up Nearly 10% of Reddit’s Revenue
Content licensing agreements now account for about 10% of Reddit’s total revenue, the company’s COO Jen Wong told ADWEEK in an exclusive interview Wednesday. “It’s a small part of our revenue—I’ll [...]
Are Meta’s Policy Changes Political Strategy or Capitulation?
A range of policies recently issued by Mark Zuckerberg is rightfully causing concern and anxiety by previously loyal supporters seeking fairer representation for Black, brown, women, and LGBTQ+ populations within [...]
Here’s How to Make the Best Social Cuts for Your Super Bowl TV Ad
There’s plenty brands can do to improve their social video presence.
Why the NFL’s MVPs Might Be Moms
The real game changers in everyday purchasing decisions are relatable figures—the moms living similar lifestyles with 30,000 engaged followers versus celebrities with 30 million.
How Brands TikToked Their Way Through a Supreme Court-Trump Flip-Flop
Amid the chaos, social media managers kept their sense of humor.
With the TikTok Ban All but Confirmed, Here’s Where Marketers Can Still Focus Their Efforts
Even with TikTok getting banned, it’s likely that its essence will persist in some form.
TikTok Brand Darlings Chart Their Next Steps
EOS and Duolingo are among those figuring out how to fill the TikTok-shaped hole in their social strategies.
As Supreme Court Upholds TikTok Ban, Creators Fret About The Future
Is there still time for Trump to do something?
TikTok’s Ban Is Our Wake-Up Call to Do Better by Gen Alpha
There’s an opportunity for a reset—to not only capture the attention TikTok owns, but also to create content that is socially and morally responsible for this generation.
Once a Shy Kid, Ryan Detert Found His Voice With Mentorship
"I could have been a very troubled kid—if I had gotten to the early teen years without a father figure, I would have had no guardrails."
A TikTok Ban Would Leave BookTok Reeling
TikTok has become a major driver of readership and book sales for the book publishing industry and authors alike.
